Sheros HK Privacy Policy
Sheros HK (hereinafter referred to as "we", "us", or "our") respects and values your personal privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data through our online store (operated on the SHOPLINE platform, hereinafter referred to as "this Website") and related social media pages (including but not limited to Facebook and Instagram).
Please read this Privacy Policy carefully. By browsing, registering, or making a purchase on our Website, you consent to the collection and use of your personal data as described in this Privacy Policy.
1. Personal Data We Collect
We only collect personal data that is necessary to provide our services, process orders, and conduct daily business operations. You may choose whether to provide this data voluntarily; however, if you fail to provide the required information, we may not be able to provide certain services or complete your transactions. The data we collect includes, but is not limited to:
Contact and Personal Identification Information: Your name, gender, date of birth (used for birthday offers), email address, phone number, shipping address, and billing address.
Third-Party Social Login Information: If you choose to register or log in to this Website through a third-party account (such as Google or Facebook), you authorize us to collect your publicly shared profile information (including your name and profile picture) and email address from such platforms in order to create or link your membership account on this Website.
Account Login Information: Username and password (applicable to members who register directly on our Website).
Transaction and Purchase Records: Products purchased, purchase time, transaction amount, payment method, and payment status.
Note: We do not store your full credit card number. All payment processes are encrypted and handled securely by third-party payment gateways.
Communication and Interaction Records: Records of your conversations with our customer service, as well as comments, photos, feedback, or information provided when participating in lucky draws or campaigns on our Website or social media pages.
Automatically Collected Technical Data: When you browse this Website, we automatically collect technical data such as your IP address, browser type, operating system, access times, and clickstream/browsing history on this Website through Cookies and similar tracking technologies.
2. Purposes of Using Personal Data
We collect and use your personal data for the following specified purposes:
Order Processing and Transactions: To process, confirm, and follow up on your orders; arrange logistics and delivery; handle payment transactions; and process refunds or product returns.
Customer Service and Communication: To respond to your inquiries, provide product consultations, follow up on after-sales services, and send you non-marketing notifications related to your order status (such as email/SMS confirmations or post-purchase review invitations).
Membership Account Management: To create and maintain your membership account, and record or calculate your reward points, purchase history, and membership privileges.
Service Improvement and Product Optimization: To conduct internal data analysis, market research, and customer relationship management in order to optimize our product selection, website interface, and overall customer experience.
Direct Marketing: Subject to obtaining your explicit consent, to send you the latest product updates, beauty and skincare tips, promotional campaigns, birthday privileges, and electronic coupons (for details, please refer to Section 4 "Direct Marketing").
Security and Legal Compliance: To prevent and detect fraud, abuse, or other potential illegal activities, and to comply with and fulfill applicable laws, regulations, court orders, or requests from law enforcement agencies in Hong Kong.
3. Use of Cookies and Tracking Technologies
This Website uses Cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your computer or mobile device.
How We Use Cookies: Cookies help us identify your membership status so you do not have to log in repeatedly when browsing different pages. They also temporarily store items in your shopping cart and analyze website traffic and user behavior to deliver more personalized content and advertisements based on your preferences.
How to Manage Cookies: You can refuse to accept all or some Cookies at any time by modifying your web browser settings.
Note: If you disable Cookies, certain core functions of this Website (such as the shopping cart or member login) may not function properly.
4. Direct Marketing
We hope to occasionally provide you with marketing and promotional updates regarding Sheros HK’s skincare, cosmetics, and related promotional offers.
Explicit Consent Principle: We will only use your name, phone number, email address, and shipping address for direct marketing purposes after obtaining your explicit consent (which includes an indication of no objection).
Communication Channels: Marketing communications may be sent to you via email, SMS, phone calls, or social media platforms.
Opt-Out at Any Time: If you no longer wish to receive our direct marketing communications, you can opt out at any time free of charge. You may unsubscribe through the following methods:
Click the "Unsubscribe" link at the bottom of any marketing email sent by us.
Email us directly at Sheros.in.hk@gmail.com to inform us of your request.
Upon receiving your request, we will stop sending you any marketing materials from our system as soon as possible, without any charge.
5. Sharing and Disclosure of Personal Data
We will never sell, rent, or trade your personal data to any third party. However, where necessary, we may share your data with the following third parties to fulfill the purposes described in this policy:
Third-Party Service Providers: This includes our e-commerce system provider (SHOPLINE), logistics and courier companies (such as SF Express, used to arrange delivery), financial institutions or third-party payment gateways (used for secure payment processing), and technical support providers that assist us with data analysis, system maintenance, and marketing.
Note: We require all partners to strictly comply with confidentiality agreements and process data solely within the authorized scope.
Legal and Law Enforcement Requirements: We may disclose necessary personal data when requested or mandated by Hong Kong laws, regulations, court orders, or government law enforcement authorities (such as the Police Force or the Privacy Commissioner's Office).
Social Media Plug-ins: This Website may contain links or plug-ins to third-party social media platforms (such as Facebook and Instagram). When you click or interact with these features, such third-party platforms may collect your data, and their processing will be governed by their respective privacy policies.
6. Data Security
We and our platform provider (SHOPLINE) maintain appropriate administrative, technical, and physical safeguards designed to protect the personal data you provide against accidental loss, unauthorized access, use, modification, or disclosure. However, data transmission over the internet or electronic storage systems is never 100% secure, and we cannot guarantee the absolute security of your personal data during transmission or storage. We strongly advise you to keep your website account password safe and never disclose it to others.
7. Your Rights and Data Deletion Request
In accordance with the Personal Data (Privacy) Ordinance of Hong Kong and the terms of service of third-party platforms (Google / Facebook), you hold the following legal rights regarding your personal data:
Access and Copying: You have the right to check whether we hold your personal data and request a copy of such data.
Correction of Data: You have the right to request the correction of any inaccurate, outdated, or incomplete personal data.
Withdrawal of Marketing Consent: You have the right to withdraw your consent for us to use your personal data for direct marketing purposes at any time.
Data Deletion and Revocation of Third-Party Authorization: You may request the deletion of your membership account and all related personal data at any time. If you previously used Google or Facebook to log in to this Website, you can contact us via email at Sheros.in.hk@gmail.com to request the deletion of your user data obtained from those third-party platforms. We will completely erase your relevant data from our system within a reasonable timeframe after verifying your identity. Furthermore, you can also revoke Sheros HK's access authorization directly within the security/app settings of your own Google or Facebook account.
How to Exercise Your Rights: To submit any requests regarding access, correction, or deletion of data, please contact us directly via email at Sheros.in.hk@gmail.com. To protect data security, we may need to verify your identity before processing your request.
8. Updates to this Privacy Policy
We may amend and update this Privacy Policy from time to time in response to business developments, website feature upgrades, or changes in laws and regulations. Any revisions will be posted on this page immediately, and the "Last Updated" date at the top of the policy will be updated accordingly. For material changes, we will issue a prominent notice on our website homepage or via member emails.
9. Contact Us
If you have any questions or comments about this Privacy Policy, or if you wish to exercise your personal data rights (including accessing, updating, or deleting your data), please feel free to contact our Privacy Officer via the following email address:
Email: Sheros.in.hk@gmail.com
